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Field | Ind | Field content |
leader | -----nam-a22------a-4500 | |
1 | kpw0116609 | |
3 | CZ PrSKC | |
5 | 20180409082524.8 | |
7 | ta | |
8 | 010824s1995----xr ||||||||||u0|0|||cze|| | |
20 | ## | $a 80-85603-95-0 |
41 | 0# | $a cze |
44 | ## | $a xr |
100 | 1# | $a Maruani, Laurent |
245 | 10 | $a Abeceda marketingu / $c Laurent Maruani |
250 | ## | $a 1.vyd. |
260 | ## | $b Management Press, $c 1995 $a Praha |
300 | ## | $a 227 s. |
504 | ## | $a Obr.,tb. |
653 | ## | $a marketing |
653 | ## | $a nabídka |
653 | ## | $a spotřebitelská poptávka |
653 | ## | $a spotřebitel |
653 | ## | $a trhy |
653 | ## | $a konkurence |
653 | ## | $a reklama |
910 | ## | $a BOD006 $b LES-16962/0 |
964 | $a marketing -funkce -druhy -strategie -prodej -reklama | |
1000 | $a 04 Ekonomické vědy ; $b 4C Marketing | |
1089 | $d 0 $z SUP |
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