Abeceda marketingu


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Field Ind Field content
leader -----nam-a22------a-4500
1 kpw0116609
3 CZ PrSKC
5 20180409082524.8
7 ta
8 010824s1995----xr ||||||||||u0|0|||cze||
20 ## $a 80-85603-95-0
41 0# $a cze
44 ## $a xr
100 1# $a Maruani, Laurent
245 10 $a Abeceda marketingu / $c Laurent Maruani
250 ## $a 1.vyd.
260 ## $b Management Press, $c 1995 $a Praha
300 ## $a 227 s.
504 ## $a Obr.,tb.
653 ## $a marketing
653 ## $a nabídka
653 ## $a spotřebitelská poptávka
653 ## $a spotřebitel
653 ## $a trhy
653 ## $a konkurence
653 ## $a reklama
910 ## $a BOD006 $b LES-16962/0
964 $a marketing -funkce -druhy -strategie -prodej -reklama
1000 $a 04 Ekonomické vědy ; $b 4C Marketing
1089 $d 0 $z SUP
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