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| leader | -----nam-a22------i-4500 | |
| 1 | kpw01167798 | |
| 3 | CZ PrSKC | |
| 5 | 20190820132639.7 | |
| 7 | ta | |
| 8 | 160929s2017----xxka|||fr||||#001|0|eng|d | |
| 20 | ## | $a 978-1-292-10011-1 $q (brožováno) |
| 40 | ## | $a ABA006 $b cze $c ABA006 $d ABA006 $e rda |
| 44 | ## | $a xxk $a xxu |
| 72 | #7 | $a 658 $x Řízení a správa podniku $2 Konspekt $9 4 |
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| 80 | ## | $a 658.8:005.52 $2 MRF |
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| 80 | ## | $a 658.8:005.21 $2 MRF |
| 80 | ## | $a (075) $2 MRF |
| 100 | 1# | $a Hollensen, Svend $7 vse2007423336 $4 aut $e Autor |
| 245 | 10 | $a Global marketing / $c Svend Hollensen |
| 250 | ## | $a Seventh edition |
| 264 | #1 | $a Harlow ; $a London ; $a New York : $b Pearson, $c 2017 |
| 300 | ## | $a xliv, 825 stran : $b ilustrace |
| 336 | ## | $a text $b txt $2 rdacontent |
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| 650 | 07 | $a globální změny $7 ph120571 $2 czenas |
| 650 | 07 | $a strategický marketing $7 ph116292 $2 czenas |
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| 650 | 09 | $a marketing management $2 eczenas |
| 650 | 09 | $a international marketing $2 eczenas |
| 650 | 09 | $a global changes $2 eczenas |
| 650 | 09 | $a strategic marketing $2 eczenas |
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| 1000 | $a 04 Ekonomické vědy ; $b 4C Marketing |
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